I served as a Mexico market manager for the Cadillac Global Hub, where I guided global branding activities with strategic and visual direction. My role involved spearheading international brand activations, rebranding efforts, and rejuvenation initiatives through comprehensive strategic analysis and planning. I was responsible for overseeing over 200 task responses with a 24-hour turnaround, ensuring efficient monitoring of local market planning, brand implementation, local campaigns, social media content, and communications. Notable projects under my management included the Optiq World Premiere and the 2024 XT4 Debut. I also generated holistic periodical global reports to headquarters, providing critical insights into post-activation metrics and analyses, such as global market monthly reports and insights from the 2024 Beijing Auto Show, to inform strategic decision-making.

Working with 7 global teams, I have expertly served 10+ globally recognized TOP500 brands, including Dolby, Cartier, Fiture, Treasury Wine Estates, Remitly, and Geely. My expertise lies in Digital Transformation and Market Entry, focusing on brand experience design, product portfolio management, and integrated marketing strategies. A notable achievement includes leading the ChangAn Deepal Brand Experience Uplift project, resulting in an award-winning brand experience model and further partnership with C-suite leadership. Additionally, I spearheaded the Cartier Collections Innovative Consumer Research, providing strategic insights and analysis for brand renewal initiatives.