I'm Rena Wei.
A Product & Learning Experience Designer and PMP-Certified Project Manager who partners with organizations to build intuitive digital products, learning platforms, and brand-driven campaigns. With over five years of experience spanning UX/UI design, instructional design, and cross-functional leadership, I specialize in translating complex challenges into engaging, human-centered experiences. My background in both creative design and strategic marketing enables me to own the journey from concept to launch—ensuring solutions are not only visually compelling but also aligned with user needs and business goals.
Design & Creative
I craft intuitive, human-centered digital experiences and visual identities that balance aesthetic appeal with functional clarity. Skills: User-Centered Design Wireframing & Prototyping Interaction Design Visual Design Systems Usability Testing Accessibility Standards Figma Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD) Canva Video Editing Motion Graphics Presentation Design
Learning & Development
I design and develop engaging, personalized learning programs and digital training tools that drive skill adoption and learner growth. Skills: Instructional Design Curriculum Development E-Learning Design Adult Learning Theory K-12 Education Assessment Design Articulate Storyline/Rise LMS Management Training Program Development Onboarding Design Cross-Cultural Learning
Product Management
I lead product strategy and cross-functional execution to transform complex challenges into scalable, market-ready solutions. Skills: Product Roadmapping MVP Development Feature Prioritization Go-to-Market Strategy Data-Driven Decision Making Agile/Scrum Project Lifecycle Management Timeline & Budget Control Risk Management Stakeholder Management Vendor Management Jira Asana Trello Notion
Branding & Marketing
I build and steward cohesive brand systems and integrated marketing campaigns that strengthen market position and audience connection. Skills: Brand Stewardship Visual Identity Systems Integrated Campaign Management Content Strategy Social Media Marketing Google Analytics A/B Testing Competitive Analysis Performance Metrics ROI Tracking
Trusted by
Experience
2025 - Current
LX & UX Designer
Berlitz Languages
Led the design and development of an AI-powered conversation assessment module, from strategy to interactive Figma prototypes. Facilitated collaborative workshops with SMEs to align learning objectives with UX, mapping user journeys to optimize engagement. Applied instructional design and product thinking to create scalable, user-centered learning tools.
2024 - 2025
Master of Art
New York University
Earned a Master of Arts in Learning Technology and Experience Design with a 4.0 GPA, specializing in AI-integrated learning tools and experience design. Awarded the Public Choice Award for a thesis project designing an AI-powered emotional regulation app, blending UX research, prototyping, and human-centered design.
2024
Program Assistant
New York University
Planned and executed a major hybrid academic expo for 200+ attendees, managing logistics, communications, and digital platforms to ensure a seamless experience. Increased departmental engagement by 200% through data-driven content and social media strategy, while implementing a Notion-based system to improve team workflow and visibility.
2024
Account & Project Manager
Publicis Worldwide
Guided a portfolio of 40+ integrated campaigns for Cadillac, ensuring brand consistency and orchestrating global cross-functional teams. Leveraged analytics and performance data to optimize user experience and campaign outcomes, achieving the region’s highest engagement and sales growth since 2023.
2022 - 2023
Project / Account Manager
Labbrand Global
Owned end-to-end delivery of digital brand experience projects for clients in luxury, automotive, and financial services. Led UX research and prototyping initiatives, synthesizing user insights into actionable design strategies while maintaining version control and seamless client collaboration.
2021 - 2022
Account Executive
Holmes&Marchant
Managed $4M+ in packaging and branding projects for global FMCG clients, delivering 50+ SKUs on schedule through strategic stakeholder management. Developed trend and competitive analysis presentations that directly informed client R&D, product strategy, and brand positioning.
2017 - 2020
Bachelor of Art
New York University
Graduated with a Bachelor of Arts in Creative Design and a minor in Business Studies, consistently named to the Dean’s List. Built a foundation in visual design, brand systems, and strategic thinking, which has informed my approach to digital product and experience design.
